The Creative Impact award aims to honour those film-makers whose documentaries bring burning issues to our attention. But just how effective are they?
Movie people are forever telling the rest of us that movies can change the world – but they would say that, wouldn't they? It justifies the outrageous salaries, the decadent lifestyles and the grandiose awards acceptance speeches. Certainly, if James Cameron could point to figures detailing a fall in ocean-liner/iceberg collisions following Titanic's release, his "I'm the king of the world!" Oscar proclamation might have been more forgivable. But beyond the bluster of Hollywood and the joy of escapism, what kind of real-world impact can cinema really have?
Undercurrents is an award winning alternative news service producing videos of people taking inspiring actions. http://www.undercurrents.org