As the Odeon cinema chain debate about selling their empire, this is an interesting quote from its top dog.
'Hands said he had transformed cinema culture too. Unhappy with the numbers of managers attending premieres in Los Angeles, Hands said: "When we bought it, the management team really believed they were part of the film business. I had the difficult job of explaining to them that they were in the popcorn-selling business."
So that makes it clear..cinema ain't about quality movies then.
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