by Andy Williams, 17 July 2010
It is a truth universally acknowledged that a national newspaper, in possession of a venerable reputation, must be in want of readers. Wales has not one, but two, national papers which are seriously lacking in this respect. Circulations at North Wales’ Daily Post and South Wales’ Western Mail are in serious (some suggest terminal) decline.
In 1979 the Western Mail had a circulation of 94,000; three decades later this has decreased by almost two thirds. In the last ten years circulation fell by 22,000 copies, from 55,000 in 1999 to 33,000 in 2009. In early 2010 the paper’s circulation fell below 30,000 copies for the first time. The Welsh Daily Post is also haemorrhaging readers at an alarming rate. Since 2004 (until then the Post in Wales was produced as part of the Liverpool Daily Post) average circulation has fallen from 41,000 to 34,000.
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