Sunday, April 03, 2011

Asked about a loan online? Now you've become a lead

Financial advisers and brokers will pay up to £50 for the personal details you've given. It means they can ring and try to sell you something

You've been thinking about getting a new mortgage, or taking out some life insurance or a loan, so you key your details into a price comparison site. You may not realise it, but your personal information – name, phone number, email address – is about to be auctioned off to the highest bidder, and you have now become a valuable "lead" that will be bought by a financial adviser or broker.

Undercurrents is an award winning alternative news service producing videos of people taking inspiring actions.

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