Monday, October 04, 2010

No Pressure: An ill-advised piece of climate change communication

Imagine you were part of a highly successful environmental campaign group, that had spent the best part of the last year enthusiastically building a broad coalition of organisations – from schools, to local councils, to football teams – committed to cutting their carbon footprint. How might you choose to mark such a successful 10 months?

An attention-grabbing stunt of some kind? Great idea. A controversial and challenging video? That could work, yes. A poorly executed ‘joke’ about peer pressure involving the violent deaths of children and office workers who don’t subscribe to your campaign? Err, possibly not…read more

Undercurrents is an award winning alternative news service producing videos of people taking inspiring actions. http://www.undercurrents.org