Tuesday, November 10, 2009

An out of date supermarket

Thousands of tonnes of food are binned annually in the UK because of confusion over use-by dates. But those willing to overlook the labels are finding big online discounts on food past its prime.Two years ago Dan Cluderay quit his job as a market stall holder and set up an online supermarket specialising in products past their best-before date.
His stock includes tinned and packaged groceries, biscuits, crisps and fizzy drinks.

"In the last year sales have gone up 500%. The reason we've done well is that we're offering value for money," says Mr Cluderay. His Approved Foods site is one of a small number of online retailers selling short-dated or out-of-date best-before produce.