Monday, November 09, 2009

Corporate renaming of football stadiums

Newcastle United fans have to put up with their badly corporatized re-naming of their teams stadium: Get this for a crap name sportsdirect.com @ St James' Park Stadium.

I wonder did the fans complain when the Christians stuck their oar in and added the Saint into the title?

Even if you're not a Newcastle supporter, this is not an easy name to love - it's like a stone-cladding porch tacked onto the front of a stately home. For life-long fans, it is a travesty."At first when I heard it I couldn't believe it. To me he's just kicking the supporters in the teeth," says Joe Grey, who's a third-generation Newcastle fan. He is not alone.

Footie fans need to get subverting and reclaim their ground.
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