Sunday, August 09, 2009

Aircraft mogul launches new solution to climate change

YES MEN TEAM UP WITH ENTREPRENEUR SIR RICHARD BRANSON
Aircraft mogul launches new solution to climate change

Sir Richard Branson is partnering with The Yes Men on a bold new program
to conquer climate change. Terms of the deal wil be revealed at this
Tuesday's national U.K. simulcast of The Yes Men Fix the World, the film
the Observer has called "Funnier and more useful than Sacha Baron Cohen's
Brüno". (Visit http://TheYesMenFixtheWorld.com/screenings to find the
theater nearest you.)

"Sir Richard approached us when he realized that his plan to fuel aircraft
in a green way was impossible, and that his business model could only mean
one thing," said the Yes Men's Mike Bonanno.

"That's when Branson approached us with his exciting plan to 'pop people
into space'," said Andy Bichlbaum, who, like Bonanno, is bound by the laws
of physics.

"We also felt Branson could help us get 'bums in seats for this Tuesday's
21-screen national U.K. simulcast in the cities of London, Aberdeen, Bath,
Brighton, Cambridge, Edinburgh, Exeter, Henley, Lancaster, Liverpool,
Newcastle, Norwich, Oxford, Prestatyn, Sheffield, Southampton, and York,''
added Bonanno.

"You forgot London," said Bichlbaum.

"No I didn't," said Bonanno.

Branson is the third major human celebrity to fall into line behind The
Yes Men Fix the World. The other two will be trotted out Tuesday night.

To learn the story behind Sir Richard's surprise endorsement, visit
http://challenge.theyesmen.org/branson


Review of The Yes Men Fix the World:
http://www.guardian.co.uk/film/2009/aug/09/yes-men-fix-world-review