Friday, March 27, 2009

Fake Financial Times wakes up London


Press Release

*Fake FT wakes up London to radical action*

Concerned Londoners today handed out copies of a spoof *Financial Times*,
urging journalists and big business to make the future possible by putting
people first.

Set in 2020, the 12-page paper revealed how action in 2009 reined in climate
change, saving billions from extinction. Carbon rationing didn’t kill us, it
explained, despite the inconvenience to multinational companies. But we
couldn’t have endless growth with finite resources. Editors even apologised
for suggesting otherwise.

“We live on financial crimes,” the paper confessed in a front-page advert,
which satirised a recent *Financial Times* billboard. “In a world of cold
harsh truths,” it said, beside a panting St Bernard atop a mountain, “we
rescue stories from the facts.”

Launched at dawn from behind Waterloo station, this coup was aimed at
everyone’s excuses for apathy. Unless we change the way we live radically,
we’ll make our world uninhabitable within decades. It’s time for drastic
action, and if governments won’t take it, we have to do something ourselves.

“Journalists frame public debate, and the City frames public policy,” said
Raoul Djukanovic, who edited today’s fake FT. “If they reframed their
thinking, they could help build a different world instead of conning us with
lifestyle porn and bubbles.”

The paper was a full-colour replica of the iconic pink ‘un, including news
from Britain and abroad, and editorials and comment, poking fun at FT
columnists. It was funded by donations on the Internet, and given away for
free by volunteers. Tens of thousands of copies were printed – almost as
many as the FT sells here daily.

Why bother, some commuters asked. “Newspapers won’t change the world, but
they do spread words that can make people think,” said Marcos Marcuse, who
handed out papers near London Bridge. “What are we going to tell our
children? That we thought about trying to save ourselves, but it wasn’t
‘good business’ or ‘objective reporting’?”

NOTES TO EDITORS

For further information, call +44 7779 792 559, or visit our website:
http://ft2020.com.

A PDF edition, photos and videos are available at http://ft2020.com/paper

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