Monday, February 23, 2009
FIRST SOLAR POWERED PREMIERE LIGHTS UP LEICESTER SQUARE
Everyone invited to world's biggest film premiere - just don't fly!
At 6pm on Sunday 15th March, London's Leicester Square will be hosting the world's
first premiere in a solar cinema tent for the highly anticipated climate change
film, The Age of Stupid.
Oscar® Nominee Pete Postlethwaite stars as the narrator of the film and will be
joined on the "green" carpet by a glittering array of British talent all lending
their support to the film and the climate action campaign, "Not Stupid".
Held in a tent in the gardens of the square, the premiere also gives the British
public an opportunity to be included in the events on the night. Green carpet
arrivals and a post-film Q&A will be beamed around the UK via live satellite link-up
to over 70 cinemas including the Eden Project in Cornwall, creating a truly
exceptional experience and a "People's Premiere". The public can buy tickets at
their local participating cinema from today.
With 16,000 expected attendees across the country, the Guinness Book of Records will
hopefully confirm it's the largest ever premiere.
All profits from the premiere ticket sales will go to the NOT STUPID climate
campaign, supported by Friends of the Earth, Greenpeace, WWF and Stop Climate Change
Chaos which Pete Postlethwaite will be launching at the Leicester Square event on
The Age of Stupid stars Pete Postlethwaite as an old man living alone in what is a
devastated world of 2055, looking at "archive footage" from 2008, asking "why didn't
we stop climate change when we had the chance?". Directed by Franny Armstrong
(McLibel) and produced by Oscar® winning John Battsek (One Day in September), the
£450,000 budget for the film was raised entirely by "crowd-funding" whereby 228
people invested between £500 and 35,000.
The UK Film Council, which is keen to support new and groundbreaking methods of
distribution, is supporting the film's distributor Dogwoof with funding towards the
live satellite transmission of the premiere and Q&A to cinemas across the UK.
The Age of Stupid is released nationwide on the 20th March 2009.
List of venues & booking info for the people's premiere is available at