Wednesday, January 21, 2009

THE YES MEN FIX THE WORLD


January 20, 2009
FOR IMMEDIATE RELEASE

"THE YES MEN FIX THE WORLD" OPENS AT SUNDANCE TO CAPACITY CROWDS,
STANDING OVATIONS
"As entertaining as it is effective" - Sundance Festival

"The Yes Men Fix the World" has premiered at Sundance before extremely
enthusiastic audiences. The film was directed by the Yes Men, in
collaboration with Bowling for Columbine and Fahrenheit 911 editor Kurt
Engfehr, and follows the political prankster group through a number of
hilarious impersonations of some of the world's biggest corporations.

The film begins with the Yes Men's famous 2004 impersonation of a Dow
Chemical spokesperson on BBC World News, in which they took
responsibility for the largest industrial accident in history before 300
million people. It ends with the much-reported distribution of a hundred
thousand copies of a fake New York Times - a 'good news' edition
announcing, among other things, the end of the Iraq War.

Along the way, the film shows the Yes Men posing as Exxon and
Halliburton and presenting shocking and ridiculous solutions to climate
change to audiences of oil industry people and others - as well as
appearing alongside the governor of Louisiana and the mayor of New
Orleans, and showing how government could do things right.

Besides covering the Yes Men's daring hoaxes, the film investigates and
attacks the worship of the free market that has led so many corporations
and government agencies to put profits above people. It ends with a
rousing call to action, to give Obama the pressure he'll need to do what
we've elected him for.

The Sundance Festival says "The Yes Men Fix the World is as entertaining
as it is effective." The film is represented by Cinetic Media, who are
already in discussions for distribution in North America and Europe
following Sunday's premiere and today's packed industry screening. It
will have an extensive outreach campaign to make it useful to activist
organizations.

"The Yes Men Fix the World" will open the Berlin Film Festival's
documentary section February 6.

* Movie description, stills, and credits:
http://www.theyesmen.org/theyesmenfixtheworld
* Trailers and excerpts:
http://www.theyesmen.org/theyesmenfixtheworld#video
* Sundance blurb and list of screenings Jan. 21-23:
http://festival.sundance.org/2009/film_events/films/yes_men_fix_the_world

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