Wednesday, December 17, 2008

Consuming Kids-The Commercialization of Childhood


New Release -- CONSUMING KIDS
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Consuming Kids
The Commercialization of Childhood
New film about how the relentless multi-billion dollar marketing machine that now sells kids and their parents everything from junk food and violent video games to bogus educational products and the family car. Drawing on the insights of health care professionals, children's advocates, and industry insiders, the film focuses on the explosive growth of child marketing in the wake of deregulation, showing how youth marketers have used the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world. Consuming Kids pushes back against the wholesale commercialization of childhood, raising urgent questions about the ethics of children's marketing and its impact on the health and well-being of kids.

"Consuming Kids" pushes back against the wholesale commercialization of childhood,
raising urgent questions about the ethics of children's marketing and its impact on
the health and well-being of kids.

For more info on "Consuming Kids", to view a trailer, or to buy the DVD:
www.mediaed.org

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