Tuesday, October 09, 2007

Adverts in online videos

We at undercurrents have been trying to work out a way of funding activists to produce videos and ethical adverts is one possibility. Google announced the inevitable recently- the addition of embedded video advertisements to YouTube.

Appropriately called InVideo ads, these will start to appear more and more in any videos you watch from now on.

The blogosphere has mixed results about the new feature; publishers are eager to make money off of their video offerings and users want a clean, uninterrupted experience.

Fortunately YouTube has decided against pre or post-roll ads citing evidence that viewers just don’t respond. Instead, as the name implies, the ads pop up in-video and only take up the bottom 20% of the player screen.

Clicking on the ad will pause the video and open another mini video player inside the one you are watching. Ad metrics are based on the percentage of the ad you get through and if you should leave within the first 15 seconds that doesn’t count as an impression.

There is already a Firefox extension called TubeStop to stop YouTube ads from even showing up, protecting the users patience as they take in all that YouTube has to offer.

There is only a certain amount of aggravation one can take in regards to advertising and InVideo ads certainly cross that threshold. This is why the YouTube ad experiment will ultimately be a failure

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