Thursday, May 17, 2007

Women in the 18 - 34 age group account for 18% of all online Britons.

Young women dominate UK net scene
Young women are now the most dominant group online in the UK, according to new research from net measurement firm Nielsen/NetRatings.

They also spend the most time online - accounting for 27% more of the total UK computer time than their male counterparts.
Of UK males active online, the 50+ age group is the most prevalent.

The breakthrough of these groups will come as a surprise to many who regard the internet as being largely dominated by young men.The fact that new groups are emerging is the best illustration of how mainstream the net has now become, he said.
Women in the 18- 34 category are visiting a variety of sites including those dedicated to fashion, family and lifestyle issues.

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