Tuesday, May 22, 2007

Starbucks answers activists via YouTube

Starbucks answers activists on YouTube
VIDEO sharing sites like YouTube look set to become a new front in the battles between big corporations and social activists.
As a medium, video can be highly convincing and effective, but high costs have historically limited its use by activists and companies. However, new online video editing and posting services have dramatically altered the economics, putting online video in reach of anyone with a video camera.At the same time, video sharing and social media networks are providing activists with access to a potentially vast audience that they previously could only have reached through mainstream television coverage.

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